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Ashby IFA2026-04-11T08:27:41+00:00

Unlock the potential with Equity Select

Offering friendly, unbiased, independent financial advice

5 Star Google Reviews

Financial Adviser Ashby de la Zouch

Financial Adviser

Ashby de la Zouch

Allan Robertson Independent Financial Adviser

Allan Robertson
Independent Financial Adviser
DipFA CeMAP CeRER

Equity Select is proud to provide fully independent financial advice to individuals, families, and businesses across Ashby de la Zouch and the surrounding areas. Equity Select understands that every client’s financial journey is unique, which is why we take the time to deliver tailored guidance that reflects your personal goals and circumstances.

Whether you are planning for a secure retirement, reviewing and managing your investment portfolio, exploring options to release equity from your property, or considering the most suitable mortgage solutions, Equity Select offers clear, practical advice designed to help you make confident decisions.

By combining in‑depth local knowledge of Ashby de la Zouch with national financial expertise, we ensure our clients benefit from both a community‑focused approach and access to the wider market. From pensions and wealth management to mortgages and equity release, our independent advice is always centred on your best interests, helping you achieve long‑term financial stability and success.

If you are based in Ashby de la Zouch and want professional, independent financial advice you can trust, Equity Select is here to guide you every step of the way.

Frequently Asked Questions

Does Equity Select offer independent or restricted financial advice?2025-12-04T07:52:10+00:00

Equity Select provides independent whole of market financial advice to all clients. Equity Selected is not restriced.

Does Equity Select offer free consultations?2025-11-23T11:02:45+00:00

Equity Select offers a no-obligation initial meeting to understand your needs and find out how we can help. We will then confirm if any fees are payable for any further work we complete for you.

What types of meetings does Equity Select offer?2026-04-15T08:32:15+00:00
Meetings can take place at your home, a convenient local location, or remotely by phone or video. While our office is based in Burton‑on‑Trent, we regularly meet clients across Swadlincote and the surrounding areas
What areas of independent financial advice does Equity Select offer?2026-04-01T09:26:07+00:00
How much does a financial adviser in Ashby de la Zouch cost?2025-11-23T11:14:32+00:00

Our fees are transparent and tailored to your requirements. We provide a clear quote during the free initial consultation. Please note that some product providers also pay a commission on top of our fee. Full details will always be disclosed prior to implementation of your recommended solution.

Our typical fee is 2% of the value of your investments subject to a minimum fee of £525.00.
Example: £75,000.00 pension or investment – £1,500.00 (2.00% fee)
Example: £20,000.00 pension or investment – £525.00 (minimum fee)

Our typical fee is £1,000.00 for arranging an equity release plan.

Our typical fee is £395.00 for arranging a residential or buy to let mortgage.

We do not charge a fee for arranging personal insurance policies

At Equity Select, we provide unbiased, expert financial advice to help you make informed decisions about your future. Whether you’re planning for retirement, investing for growth, or securing the right mortgage, our goal is to guide you every step of the way.
Recent client reviews and experiences
Review from Google
Allan was a huge help in dealing with retirement planning and work pensions. His knowledge and advice were exemplary, clear and concise, allowing me to make informed decisions going forward. His cheerful and friendly demeanour all helped to navigate what can be a frustrating task. Thank you so much, Allan!
Review from Google
I would highly recommend Allan at Equity Select to anyone looking for a knowledgeable, reliable and approachable professional.

Allan has supported me over several years throughout the process of purchasing a home, including navigating the challenges of multiple sales falling through. Throughout it all, he has been incredibly knowledgeable, patient and supportive, always making himself available at short notice to offer advice and guidance whenever needed. He found us a very good mortgage deal which we were beyond happy with.

I have also purchased insurance through Allan, and he took the time to find the best prices to suit our budget, making the entire process seamless and completely stress-free.

His services are very reasonably priced, and his expertise, professionalism and friendly approach have made what has been an extremely stressful few years so much easier to manage.

I genuinely cannot thank Allan enough for everything he has done for me over the years and I wouldn’t hesitate to use him again. I wouldn’t look to go anywhere else and would wholeheartedly recommend Allan and his company to anyone. Thanks Allan!
Review from Google
Excellent financial advice, friendly and reliable service, happy to recommend.
Review from Google
We were very happy with the service and quick responses.
Review from Google
Allan Robertson and his team at Equity Select have helped me find the best mortgage deals on at least three occasions. He discusses my requirements and current situation, then searches the whole market and provides options with a clear breakdown of product features and costs. Allan does all the fiddly paperwork bit, provides clear timelines and sends regular updates throughout the process.
Equity Select take a potentially stressful situation, and make it simple and transparent with clear communication throughout. I can highly recommend Allan and his team.
Review from Google
Allan and his team as always remove all the stress and the paperwork, form a mortgage application. Professional, friendly and always reminding you what to do and how. Options were shared and great advice leading to a smooth and approved application in no time at all. If you need a Mortgage no hestiation in recommend Equity Select.
Review from Google
Excellent service, very knowledgeable and helpful
Review from Google
Very thorough and efficient, excellent communication and a useful professional advice.
Review from Google
We cannot recommend Allan highly enough. He has helped us immensely with both our mortgages and our pensions, and the support he’s given us has been absolutely invaluable.

Allan explains everything clearly, takes the time to understand our circumstances, and always makes us feel confident that we’re making the right decisions for our future. Nothing is ever too much trouble, and he’s always approachable, responsive, and genuinely invested in helping his clients.

Thanks to Allan, we feel far more secure and informed about our finances than we ever have before. If you’re looking for a financial advisor who is knowledgeable, trustworthy, and truly cares, Allan is the one.
Review from Google
Allan was very pleasant welcoming and knowledgable gave us excellent advice and arranged everything. He dealt with all the paperwork and made it very easy for us. He was always available if we needed advice and explained everything step by step and we are very happy with the service he provided.
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